How does a book get to the number one spot on Amazon’s best sellers list? Some might say its luck, but local publisher, Rebecca Ensign, knows better. In 1999, she helped James Talmadge Stevens clinch that top position with “Making the Best of Basics.” Through careful planning and strategic promotions, they achieved something not many individuals do. Now she’s willing to share the secret to that success through her new venture, a Warren-based content strategy and marketing services provider called Ensignia. The company, which Ensign started in 2014, focuses on the creation, development, preparation, formatting, packaging and dissemination of various types of content for all mediums and purposes. For instance, Ensign will write copy for new websites or craft scripts for corporate videos. Essentially, she’ll give businesses the boost they need by applying her expert communications skills. A craft she’s honed through her many years in the field.
A natural talent
When Ensign graduated college with a degree in political science and philosophy, her father questioned what she would do to make money. But Ensign knew her passion was writing and she pursued that as a freelancer. At 21, she got her first paid job writing for Michael Moore at The Flint Voice, an underground, alternative newspaper. She drafted press releases and announcements, cutting her teeth in the profession with an individual who would one day become a major voice in national media.
Eventually, Ensign needed a change of scenery and she tapped into Ann Arbor. It was here that she met a publishing headhunter who identified her “natural talent” for his industry. He changed her professional trajectory and got her job offers from some of the east coast’s most prominent publishing houses. Ensign was most intrigued by a Boston-based startup that specialized in college textbooks and after accepting a position there, she found herself immersed in the world of manuscripts and writers. A few weeks in, she discovered an innate ability to see what books would work and what wouldn’t. She was also adept at forming strong relationships with her authors, a key component for ensuring a positive publishing experience. These characteristics helped Ensign rise through the ranks at her company and she became its east coast manager at age 27. But after several years with this title, she started thinking about pursuing something on her own. […]
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